2012年伊始，肯特咨询继续进行未完成的大学以及高中（寄宿学校）的申请工作。为帮助深圳中学“发明团队”项目的参与者准备六月份的项目展示，来自肯特咨询的顾问提供了诸多辅助。作为部分深圳中学的学生升学指导服务跟进工作的一环，肯特咨询的顾问起草了“教育规划（EP）”这具有里程碑意义的指导文件。自此，“教育规划”这一服务正式诞生并被成功运用到了更多顾客的案例中。随后，肯特咨询与深圳的一些中学认真探讨了将“教育规划”服务引入到他们的高中课程中，但遗憾的是到目前为止尚未找到切合的日程安排。春节期间，肯特咨询为寄宿学校的申请者安排了面试，并为他们提供了相关的咨询和模拟面试练习。寒假过后，肯特咨询致力吸纳了更多专业人士。不久，我们服务的学生也陆续接到他们的录取通知。

在第二季度，同学们纷纷拿到了目标学校的申请结果，这些结果可谓是喜忧参半。作为顾问，肯特咨询忙于与学生及学生家长面谈帮助他们选择录取学校。在学生离开中国之前，肯特咨询提供了签证申请，学术准备和定向培训等一系列服务。在大学申请和咨询服务的经验基础上，肯特咨询起草完成了“入学顾问（AA）”指南，这是另一个具有里程碑意义的指导文件。另外，彰显肯特咨询价值理念的英语口语培训更得以成功研发并推行。与此同时，下一轮的大学申请和寄宿学校申请也拉开帷幕。在这段时间里，暑期学校的安排和申请也被列入到日常工作中。随着暑假的临近，肯特咨询根据客户的行程认真地为他们安排了强化训练。

虽然暑期对于大部分西方人而言是休假的时间，但对于多数中国学生并非如此。利用这段时间，肯特咨询为客户安排了个性化的SAT、TOEFL强化培训。肯特咨询积极跟进每一位学生，以确保其时间安排的合理性。同时，为学生安排的暑期实习，志愿者工作和暑期学校或夏令营也顺利进行。鉴于对一些专业培训机构不尽人意的总体印象和评估，肯特咨询充分地了解提供个性化的辅导服务的重要性。在此基础上，肯特咨询亦提供了SAT、TOEFL、IELTS的模拟强化训练。

自九月份到年底，对于肯特咨询与许多学生和家长来说是异常忙碌的时段，除紧锣密鼓开展SAT测试，EA / ED，UC和RD的申请外，针对部分客户在2013年1月份前申请加入寄宿高中学校合唱团的需求，相关筹备工作也启动起来。这段时间，肯特咨询可谓收获颇丰：成立广州办事处、聘用新员工、吸纳更多的签约客户、与更多美国和加拿大顶尖高校的辅导老师合作、聘请更多的市场顾问、推出了写作和词汇课程、更新官方网站，成功推出了双周简报，反响热烈。这段时间，肯特咨询最重要举措之一就是将英语辅导项目扩展到初级英语领域，服务于五至七年级学生，以帮助他们克服英语学习中的困难，以正确的方法享受英语学习的乐趣。此外，肯特咨询获得更多机会与西方国家的教育工作者商讨如何通过合作提高中国的教育质量。2012年，肯特咨询斩获了不俗的成绩！

2012 started with continuous work on some unfinished college application cases and some applications for the high / boarding school. Some salvage actions were taken for the Shenzhen Middle School Inven Team project that helped the team to participate the show case in June. Educational Planning (EP) as a milestone document was written when serving students from Shenzhen Middle School as part of follow up actions. Upon its inception, the EP found its presence and applications in quite a few customers' cases. A proposal of introducing EP to some high school educational curriculum has been mentioned and discussed seriously. At the end, it has not been interwoven into the targeted school's schedule. Interviews for boarding school candidates were set up and counseling and mocking up exercises were arranged during the Spring Festival. Returning from winter holiday, KCG strived to hire more professionals from the market. It was not long that students started to find their admission notes coming down from their email boxes.

The second quarter was filled with good news and bad news. Serving as advisers, KCG was busy with meeting students and parents, helping them to select their matriculated schools. As part of services, visa application, academic preparation and orientation training were arranged for students before their leaving China. KCG's Admission Adviser (AA) document was finished as a milestone document for college application and counseling procedures. Another important training on Oral English was designed and added into services as one of the value propositions of KCG. Planning, counseling for next round of college application and boarding school application got started in the meantime. Summer school arrangement and application was part of work during that time.? Summer break was approaching and intensive training for clients were carefully scheduled.

Summer break is a vacation season for many westerners, but it is not for normal Chinese students. Intensive training on SAT, TOEFL were set up individually. KCG was following each student on services to ensure their timetable was well attended. In parallel, internship, volunteer jobs and summer schools or camp were going well with those energized students. A general impression and assessment on summer training conducted by specialized firms was negative. KCG was aware of the necessity of offering tutoring services based on individuality. KCG’s mock up intensive training on SAT / TOEFL / IELTS were introduced.

From September to the end of the year, KCG, together with many students and parents, had hectic time. Rushing to the SAT test, EA/ED and following UC and RD applications. Meanwhile, some boarding school applicants joined chorus, aiming for the next January’s deadlines. KCG was very productive in the season, launching its Guangzhou Office, hiring more professionals, signing up more customers, signing up more tutors from top US and Canada colleges, having more marketing advisers and launching its Writing and Vocabulary Courses. KCG’s web site was updated and its bi-weekly newsletter was rolled out with success. One of the most important movements KCG had taken during the period was its expansion into English Tutoring Services for junior level students from grade 5-7. The motivation is to help those students out of miserable learning experiences. In addition, KCG had more chances of discussing with educators from western countries about how to collaborate and improve China’s educational quality. KCG had finished its 2012 strong!

肯特咨询遇到一些学生，他们在标准考试方面如雅思，托福，SAT， SSAT等没有充分准备，但仍然希望能到国外留学。根据他们的实际情况，肯特咨询建议他们对选校方面多加小心，因为有些普通中介可能会粗略地找一些条件差的学校给学生申请，这样很容易让学生和家长陷入困境。如果学生和家长没有采取谨慎的态度对待这个问题，学生申请了那些学校无疑是很危险的。

为了解决这个问题，肯特咨询帮助学生仔细挑选一些具备良好教学质量，同时又能够申请的学校。其中有部分学校对标准考试没有明确要求，而有一些学校则对那些满足基本申请要求，但语言没过关的学生提供有条件录取，只要他们入学后能够先成功完成相关语言学习课程。

与此同时，肯特咨询强烈建议学生应该投入100%的精力来参加语言强化培训和自我学习，从而提高自己英语能力，为将来出国留学做好充分准备。申请工作结束后，学生应该多了解感兴趣学校的课程信息，确保自己在学业方面，如数学，历史，科学等科目上做好准备。在这个过程中，肯特咨询将通过提供词汇学习，英语口语课程，写作课程，帮助联系有经验老师提供一对一学业辅导等方式帮助学生提高学习。

以上提到的内容对于帮助学生取得一个好结果是至关重要的。

KCG meets some students who are looking for opportunities to study abroad without t fully preparation for the standardized tests such as IELTS, TOEFL, SAT, SSAT, etc., . Based on their situations, KCG suggests that they should be careful of the school selection because some agents may put students and parents into miserable situation by roughly picking some poor schools for them. If students and parents didn't adopt a cautious attitude, undoubtedly, it would be dangerous and risky to apply those less decent schools.

In order to solve this problem, KCG helps students carefully select schools with good quality and availability to these unprepared students. Some of these schools have optional requirements for the standardized tests while some of them offer conditional admission to the students who meet all requirements except for English Language Proficiency.

Meanwhile, KCG strongly recommends that students should make efforts to improve their English proficiency through intensive training and self-learning in order to be well prepared for overseas study in the future. After the application, students should work on teaching materials like textbooks adopted by the target school, to make sure they are ready to take subjects studies such as math, history, science, etc. During the whole process, KCG helps students for improvement by providing Vocabulary Checking, Oral English Course, Writing Course and contact with experienced teachers to offer one on one tutoring services, etc.

All mentioned above are critical for helping students to get a final good result.

肯特咨询致力于为身在国内外的中国学生提供高端客户化服务。这些服务包括了从教育路径规划及实施、性格测试、职业方向引导、全面素质培养、到择校及留学申请和留学期间，提供全程的、私人化等等。肯特咨询对于学生和家长来说就好像一所“私立学校”。

具体来讲，肯特咨询具备了多方面的资源。例如，英语口语课程和写作课程是设计用来帮助中国学生提高口语和写作能力，进而达到灵活有效的英语沟通能力。不仅如此，肯特咨询能够帮助学生联系有经验的老师提供学业方面如数学，化学，物理等科目以及标准考试像雅思，托福，SSAT, SAT等一对一的辅导服务。

肯特咨询为学生和家长全年提供高端的客户化服务，包括寒暑假期间。远程辅导服务成功打破了来自不同地方的家长，学生和老师之间的地域界限。在这些全方位、整体化的解决方案的指导下，同学们可以尽情享受学习和成长的乐趣。

KCG is dedicated to provide highly customized services to Chinese students at home and abroad. The services are comprehensive, ranging from educational planning, character profile, career direction guidance, coaching and tutoring on overall development, to school selection, application and private assistance on studying abroad.KCG resembles a "private school" just for your child.

Specifically, KCG is equipped with various resources. For example, Oral English Course and Writing Course are designed to help Chinese students improve their spoken and written English, leading to a smooth and effective communication. What's more, KCG can help students connect with experienced teachers to attend one on one tutoring lessons on the academic subjects such as math, chemistry, physics, etc. and coach students on the standardized tests like IELTS, TOEFL, SAT, and SSAT.

Highly customized services are available from KCG all year around including winter and summer breaks. The remote tutoring assistance successfully breaks the boundaries among parents, students and teachers from different places. With this total solution by KCG, students will enjoy an enriched journey of education and development.?

随着新年的临近，美国本科的申请也将告一段落。大多数的美国本科院校将申请的截止日期定在了1月的上、中旬。

对于美国本科申请，除了第一轮的EA/ED申请，第二轮加州系列学校的申请以外，最重要的就是最后一轮的RD申请。由于在这一轮的申请中，同学们会有更充足的时间来撰写和修改申请短文，以及考取一个理想的SAT分数，RD申请通常来说也将是同学们的最后一搏。因此，同学们会同时申请八至十所学校，涵盖了三个层次：具有挑战性的学校、匹配度高的学校及保底学校。

由于申请学校数量众多，申请者们往往面临一个严峻的挑战：申请短文。在前几期的简报中，我们分享了一些关于申请短文的撰写及修改的心得，然而有趣的是，很多学校都要求学生写一篇“为什么申请这所学校/这个专业”的短文。面临这样的题目，同学们必须提前做一些功课，例如浏览学校的网站，搜寻学校信息，甚至是在条件允许的情况下，实际去目标学校参观访问。在掌握了充足的信息之后，同学们可以结合自己的个性特点、品质及独特性，来展示自己与目标学校的匹配度。

在此，肯特咨询预祝每一名同学都能顺利完成申请！

As the New Year is approaching, the U.S college application is coming to the end. Most of the U.S universities set the deadline in early January, varying from Jan. 1st to Jan. 15th.

On top of the first round of EA/ED application, the second round of UC system, the application under Regular Decision (RD) is the last round of college application. With the sufficient time of essay revision and a decent SAT score in December, applicants regard the RD application as their best shot. Hence, students usually apply for about eight to ten schools at the same time, covering their challenge goals, desirable targets, and security schools.

Due to the large amount of target schools, applicants are facing a tough challenge: application essays. Previously, we have shared some ideas about application essay, but it is interesting to know that many schools expect an essay of "Why do you choose this school / major". To address such prompt, students must do some homework in advance: browsing schools' website, searching school information from various and creditable sources, and even paying a visit to each target school if possible. After obtaining adequate information, students can embed personal qualities, characters and uniqueness in each "Why Essay" to illustrate their fitness for the school.

Hereby KCG toasts for the best luck to each applicant!

长期以来，肯特咨询采用MBTI及Strong两项测试作为测评工具，从而更全面的了解自己的学生。作为一名MBTI及Strong认证资格导师，徐展先生率先将这两项测试引入到教育咨询领域，用来评估学生在接收信息及做出决定时的心理倾向性，以及他们对不同行业的兴趣。通过MBTI及Strong职业报告，肯特咨询可以更加了解学生，从而为家长和学生量身定制教育规划。

家长们对这种方法评价积极，反响热烈。通过报告，他们可以更清晰的了解自己的孩子。家长们很乐意了解孩子的心理倾向性和兴趣，从而有针对性的对孩子进行引导。

对于测试及报告，徐先生为家长和同学们提出了三点建议。首先，同学们应当通过报告确认自己的MBTI类型，从而更加深入的了解和认识自己。其次，同学们可以从报告中发现一些原来自己没有意识到的东西，发掘自己的潜在特点。最后，同学们需要根据报告的建议，针对自己的测评结果及兴趣采取一些行动，例如参与调查研究，阅读财经新闻，以及观察科学实验等。“它就像一面镜子，你可以从中反省自己，也可以对自己有新的发现。”徐先生如是说。

The MBTI and Strong Test have been adopted by KCG as instruments for a long time. As a chartered MBTI and Strong accreditation trainer, Mr. Kent Xu initiatively introduced these two tests to educational counseling field to evaluate students in terms of psychological preferences in how students perceive the world and make decisions, and students' interests in different careers. With information from the MBTI Career Report with Strong Profile, KCG can learn more about students and tailor customized educational planning for them.?

This methodology is well appreciated and praised by parents, as the Report helps parents to see their children more clearly. Parents are delighted to know their children's psychological preferences and interests, so they can try to guide their children accordingly.

Mr. Xu pointed three suggestions for parents and children with respect to the Test and Report. Firstly, students should confirm their MBTI type, from which they will obtain in depth understanding about themselves. In addition, they should have some findings from the Report, something new that they did not realized before, like interests and preferences. Finally, they should take actions related to their interests in their next step, such as participating in researches, reading news about finance and business, and observing lab experiments. "It is like a mirror, from which you can reflect yourself, and find something new." As commented by him.?